Cookie Policy

1. What Are Cookies?

Cookies are small text files that websites place on your computer, smartphone, tablet or other device when you visit them.

Cookies allow websites to recognise a device, maintain functionality, remember preferences and, depending on the type of cookie, understand how visitors interact with a website.

Cookies may be:

• Session cookies, which are deleted when you close your browser; or
• Persistent cookies, which remain on your device for a specified period or until you delete them.

Cookies may also be:

• First-party cookies, which are set directly by LLAMA Games through our Website; or
• Third-party cookies, which are set by external service providers whose technologies are used on the Website.

2. Similar Technologies

In addition to cookies, websites may use similar technologies, including local storage, tags, scripts and pixels.

For the purposes of this Cookie Policy, references to “cookies” generally include these similar technologies where they perform comparable functions or access or store information on your device.

3. Why We Use Cookies

We may use cookies and similar technologies to:

• ensure that the Website functions correctly;
• maintain Website security;
• remember your cookie preferences;
• provide requested Website functionality;
• understand how visitors interact with the Website;
• measure Website traffic and performance;
• identify technical problems;
• improve Website functionality, content and user experience; and
• where applicable and subject to your consent, measure the effectiveness of communications or campaigns.

4. Categories of Cookies

Strictly Necessary Cookies

These cookies are necessary for the Website to operate or to provide functionality you have requested.

They may be used for purposes such as Website security, network management, remembering your privacy choices or maintaining essential functionality.

Because these cookies are necessary for the Website to function, they generally do not require your consent.

Analytics and Performance Cookies

These cookies help us understand how visitors use the Website, for example which pages are visited, how visitors navigate between pages and whether technical errors occur.

Information obtained through these technologies helps us measure and improve Website performance and user experience.

Where required by applicable law, analytics and performance cookies are activated only after you provide your consent.

Functional Cookies

Functional cookies may allow the Website to remember choices or provide enhanced functionality.

Where such cookies are not strictly necessary to provide a service you have requested, we will request your consent before using them where required by law.

Advertising or Marketing Cookies

The Website may, now or in the future, use advertising or marketing technologies to measure campaign effectiveness or understand interactions with our communications.

Where such technologies are used and consent is required, they will not be activated until you have provided the relevant consent.

They may be provided by third-party platforms and may allow those providers to recognise your browser or device in accordance with their own privacy practices.

5. Google Tag Manager

The Website currently uses Google Tag Manager (“GTM”), a tag-management service provided by Google.

Google Tag Manager enables us to manage and deploy website tags from a central system.

The presence of Google Tag Manager does not necessarily mean that all available Google or third-party analytics or marketing services are active. Individual tags deployed through GTM may involve additional technologies or personal data processing.

Where a tag uses non-essential cookies, tracking technologies or device information requiring consent, it should be configured to operate only after the appropriate consent has been obtained through our cookie consent mechanism.

The technologies actually enabled on the Website may change as we develop and improve our services.

6. Cookies Used on the Website

The specific cookies and similar technologies active on the Website may change over time as we update our technology and services.

The most accurate and current information about individual cookies, including:

• cookie/provider name;
• purpose;
• category; and
• duration,

should be made available through the Cookie Settings or consent-management tool displayed on the Website.

Where required by law, non-essential cookies will remain disabled unless and until you provide consent.

7. Your Cookie Choices

When you first visit the Website, you should be presented with a cookie consent mechanism that allows you to make choices regarding non-essential cookies.

You should be able to:

• Accept all optional cookies; or
• Reject all optional cookies.

Strictly necessary cookies cannot normally be disabled through the consent tool because they are required for the Website to function.

Your decision should be stored for an appropriate period so that you are not asked to make the same choice on every visit.

8. Changing or Withdrawing Your Consent

Where processing is based on consent, you can change your preferences or withdraw your consent at any time.

A Cookie Settings link or equivalent control should remain available on the Website to allow you to review or change your choices.

Withdrawing consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

9. Browser Controls

Most web browsers allow you to view, block or delete cookies through their settings.

You can generally configure your browser to:

• notify you when a website attempts to set a cookie;
• block some or all cookies;
• delete cookies already stored on your device; or
• restrict third-party cookies.

Browser settings vary depending on the browser and device you use.

Please note that blocking strictly necessary cookies may affect the operation or functionality of the Website.

10. Third-Party Technologies

Where third-party technologies are enabled on the Website, those providers may process information collected through their technologies in accordance with their own privacy policies.

Depending on the provider and service, processing may take place outside the European Economic Area.

Where LLAMA Games is responsible for such processing, we take appropriate measures to ensure that international transfers of personal data comply with applicable data protection law.

11. Legal Basis

Strictly necessary cookies and similar technologies may be used where they are required to provide the Website or a service requested by you.

Where applicable law requires consent for storing or accessing information on your device, we rely on your consent before using non-essential cookies or similar technologies.

Where information collected through consented cookies constitutes personal data, subsequent processing will be carried out on an appropriate legal basis under applicable data protection law.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies used on the Website or changes in legal requirements.

The latest version will be published on this page together with the date on which it was last updated.

13. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact:

For further information about how we process personal data, please see our Privacy Policy.