Privacy Policy

1. Who We Are

The controller responsible for personal data processed through this Website is:

For questions concerning this Privacy Policy, the processing of your personal data or the exercise of your data protection rights, please contact us using the email address above.

2. Scope of This Privacy Policy

LLAMA Games is a B2B game provider. The Website is primarily intended to provide information about our company, games and services to operators, prospective partners, industry professionals and other interested visitors.

The Website also provides demo versions of certain games. These demos are for demonstration and entertainment purposes and do not involve real-money gambling.

LLAMA Games does not provide player accounts, accept deposits or wagers, or process withdrawals through this Website.

Where LLAMA Games content is made available through third-party gaming operators, those operators may independently process player personal data under their own privacy policies. If your enquiry relates to a player account with an operator, you should normally contact that operator directly.

3. Personal Data We Collect

The personal data we collect depends on how you interact with the Website and with us.

3.1 Information You Provide to Us

When you use our contact form or otherwise contact us, we may collect:

• your name;
• email address;
• company name;
• the subject of your enquiry;
• the contents of your message;
• telephone number, where you choose to provide it; and
• any other information you voluntarily provide in your communication.

Please avoid providing personal data that is not necessary for us to deal with your enquiry.

3.2 Information Collected Automatically

When you visit the Website, we and our technology providers may automatically process certain technical and usage information, which may include:

• IP address;
• browser type and version;
• device type;
• operating system;
• language settings;
• referring website or source;
• pages visited;
• date, time and duration of visits;
• interactions with Website features;
• approximate location derived from an IP address; and
• technical, security and diagnostic information.

Some of this information may be collected through cookies and similar technologies. Please see our Cookie Policy for further information.

4. How and Why We Use Personal Data

We may process personal data for the following purposes:

• to respond to enquiries and requests submitted through the Website or by email;
• to communicate with existing and prospective business partners;
• to provide information about LLAMA Games, our games, technology and services;
• to arrange meetings, demonstrations or commercial discussions;
• to manage and develop our business relationships;
• to operate and maintain the Website;
• to understand Website usage and improve its functionality, performance and content;
• to detect, prevent and investigate fraud, misuse, security incidents and cyber threats;
• to protect our rights, systems, users and business;
• to establish, exercise or defend legal claims;
• to comply with applicable legal and regulatory obligations; and
• where permitted by law, to communicate relevant business, company, product or event information.

We will not use personal data for purposes incompatible with those for which it was collected unless permitted or required by applicable law.

5. Legal Bases for Processing

Depending on the purpose and circumstances, we process personal data on one or more of the following legal bases:

Consent

Where you have given us consent to process your personal data for a specific purpose, including where consent is required for non-essential cookies or certain electronic marketing communications.

You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Legitimate Interests

Where processing is necessary for our legitimate business interests, provided that those interests are not overridden by your fundamental rights and freedoms.

These interests may include:

• responding to business enquiries;
• managing and developing commercial relationships;
• operating and improving our Website;
• protecting our systems and information;
• preventing fraud and misuse; and
• promoting and developing our business in an appropriate B2B context.

Contractual Necessity

Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Where you communicate with us on behalf of your employer or another organisation, we may instead rely on our legitimate interests in managing the relevant business relationship.

Legal Obligation

Where processing is necessary to comply with applicable legal or regulatory requirements.

6. Contact Form and Business Enquiries

The Website provides a contact form through which you can submit enquiries concerning partnerships, integrations, our games, technology, support or other matters.

When you submit the form, we process the information you provide for the purpose of reviewing and responding to your enquiry and, where appropriate, managing any subsequent business relationship.

Depending on the nature of your enquiry, this processing is based on our legitimate interests in conducting and developing our business or on taking steps at your request prior to entering into a contract.

7. Cookies and Similar Technologies

The Website uses cookies and may use similar technologies such as local storage, tags and pixels.

Some technologies are necessary for the Website to operate securely and correctly. Other technologies may be used, subject to your consent where required, to understand how visitors interact with the Website and to measure or improve its performance.

The Website uses Google Tag Manager as part of its website technology. Google Tag Manager is a tag-management system used to manage website tags. The specific technologies activated through the tag-management system may change over time and, where they involve non-essential storage, access or tracking, they should only be activated in accordance with your cookie preferences.

For further information about our use of cookies and how to manage your preferences, please see our Cookie Policy.

8. Marketing Communications

Where permitted by applicable law, we may use business contact information to communicate relevant information concerning LLAMA Games, our games, products, services, events or company developments.

Where consent is legally required, we will send such communications only after obtaining the appropriate consent.

You may opt out of marketing communications at any time by following the unsubscribe instructions included in the communication, where available, or by contacting info@llamagames.com.

Opting out of marketing will not prevent us from sending necessary contractual, administrative or service-related communications.

9. How We Share Personal Data

We do not sell personal data.

We may disclose personal data where necessary to:

• companies within our corporate group, where applicable;
• website hosting and infrastructure providers;
• IT, cloud and cybersecurity providers;
• website development and technical support providers;
• analytics and performance service providers, where enabled;
• communications and business administration providers;
• professional advisers, including lawyers, accountants, auditors and consultants;
• regulatory authorities, courts, law enforcement bodies or other public authorities where required or permitted by law; and
• prospective purchasers, investors or professional advisers in connection with a potential corporate transaction, merger, acquisition, restructuring or sale of all or part of our business.

Where a third party processes personal data on our behalf, we require appropriate contractual and organisational safeguards in accordance with applicable data protection law.

10. International Data Transfers

Some service providers used in connection with the Website or our business activities may process personal data outside the European Economic Area (“EEA”).

Where personal data is transferred to a country outside the EEA that has not been recognised as providing an adequate level of data protection, we use appropriate safeguards as required by applicable law.

These may include European Commission adequacy decisions, Standard Contractual Clauses or another legally recognised transfer mechanism, together with supplementary safeguards where appropriate.

11. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, regulatory, contractual, accounting and reporting requirements.

The appropriate retention period depends on factors including:

• the nature of the personal data;
• the purpose for which it was collected;
• the duration of our relationship with you or your organisation;
• whether the information remains necessary for legitimate business purposes;
• applicable statutory limitation periods; and
• legal or regulatory requirements.

When personal data is no longer required, we will delete or anonymise it or otherwise dispose of it securely in accordance with our procedures and applicable law.

12. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

These measures include appropriate access controls, security monitoring, technical safeguards and internal procedures proportionate to the nature of the information and the risks involved.

Although we take reasonable measures to protect personal data, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Your Data Protection Rights

Subject to the conditions and limitations provided by applicable law, you may have the right to:

• Access – obtain confirmation of whether we process your personal data and request access to it.
• Rectification – request correction of inaccurate or incomplete personal data.
• Erasure – request deletion of your personal data in certain circumstances.
• Restriction – request restriction of processing in certain circumstances.
• Object – object to processing based on our legitimate interests. You have an unconditional right to object to the processing of your personal data for direct marketing purposes.
• Data portability – receive certain personal data in a structured, commonly used and machine-readable format and, where applicable, request its transfer to another controller.
• Withdraw consent – withdraw consent at any time where processing is based on consent.
• Lodge a complaint – lodge a complaint with a competent data protection supervisory authority.

To exercise any of these rights, please contact info@llamagames.com.

We may request information reasonably necessary to verify your identity before responding to your request.

14. Complaints

If you believe that your personal data has been processed in breach of applicable data protection law, you have the right to lodge a complaint with a competent supervisory authority.

As our headquarters are located in Bulgaria, you may contact the:

You may also be entitled to contact the data protection supervisory authority in the EU/EEA country where you live or work or where you believe an infringement has occurred.

We encourage you to contact us at info@llamagames.com first so that we have an opportunity to address your concerns.

15. Third-Party Websites and Services

The Website may contain links to websites, services or platforms operated by third parties.

We do not control and are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy information provided by the relevant third party before submitting personal data.

16. Social Media

LLAMA Games may maintain profiles on social media and professional networking platforms.

When you interact with us through such platforms, both LLAMA Games and the relevant platform provider may process information relating to your interaction.

The platform provider's processing of your personal data is governed by its own privacy policy and terms.

17. Children's Privacy

The Website and our services are intended for persons aged 18 years and over.

We do not knowingly seek to collect personal data from persons under 18 through the Website.

If we become aware that we have inadvertently collected personal data relating to a person under 18, we will take appropriate steps to delete it where required.

18. Automated Decision-Making

We do not currently use personal data collected through this Website to make decisions based solely on automated processing that produce legal effects or similarly significantly affect individuals.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Website, technologies, business activities, data processing practices or legal requirements.

The latest version will be published on this page together with its “Last updated” date.

Where a change materially affects the way we process personal data, we will take appropriate measures to inform affected individuals where required by law.

20. Contact Us

For questions concerning this Privacy Policy, our processing of personal data or your data protection rights, please contact: